What will be the major changes in the label and packaging industry in 2019?
Time:2019.03.27 Browse:339
A group of data was given at the annual conference of printing e-commerce in March 2018. In 2013, there were less than 100 statistical printing e-commerce platforms, but by 2018, there were nearly 500. Among the top 20 brands of China's first printing e-commerce, there are only four enterprises still on the list. The fierce competition environment has inspired the printing e-commerce enterprises to constantly seek breakthroughs and transformation.
The next 12-18 months will be an important period for the label industry. It seems that the development of many technologies and enterprises will further promote the development of the industry, and at the same time, it is expected that there will be major industry changes. For example, the strengthening of automation and the introduction of artificial intelligence will promote the development of label printing industry more effectively and greatly improve production efficiency.
In 2018, the printing industry, especially the label printing industry, experienced transformation, upgrading and transformation, so to speak, there are opportunities and challenges. So in the coming 2019, what kind of development will the label related printing industry usher in? These tycoons may bring you new ideas
Nick Tucci, vice president and general manager of Allie Dennison North America
In 2017, we predict that 2018 will be an important year for smart tags and sustainable development, which is undoubtedly correct. Smart tags, especially RFID technology, are being applied to other fields from successful use cases in the clothing and footwear industries. Combining these business cases with some of the breakthrough innovations we are going to make in 2019, we believe that 2019 will be another growth year for smart labels and smart packaging. In 2019, the company's priority is to focus on waste in the entire value chain to ensure more products with recycled content available. Not only does the company's products support or do not hinder recycling, we are also vigorously promoting cooperation across the value chain to reduce label waste. After that time, we are proud of what we have achieved, but we have a bigger, longer-term current, some of which we will achieve in 2019. In general, we believe that 2019 will be a year of major changes in our industry and the wider ecosystem. We are ready for change and look forward to working with our customers, partners and suppliers for the future.
Federico d'Annunzio, marketing director, volume strategy products, boster
Maintaining the level of perceived quality has a strong impact on the purchase behavior of consumers, which is crucial for brand owners. Therefore, it is necessary to ensure that the color and quality of printed products are consistent, and that the reproduction work is 100% in line with the product quality requirements of customers. This goal can be achieved through the digital control of workflow, which not only improves the repeatability and consistency of the process, but also can not be affected by human factors. This means that compared with the digitization of printing output, the influence of printing process is weakened, so as to ensure the complete control of all variables. This will promote the development of printing system standardization, such as the standard color separation system of expanding color gamut, sharing color space and printing results.
Sustainable packaging is not only to produce renewable, recyclable or environmentally friendly materials, it covers the entire design and production process. We expect that after 2019, consumers, brand owners and suppliers will continue to improve their understanding of this issue, as the industry begins to view the packaging supply chain from a comprehensive and sustainable perspective. In addition to their continued focus on sustainability, brands will seek more exciting and interactive labels to help their products stand out in the increasingly fierce retail market. For example, by adding the design attributes of labels, special post printing and additional functions, we can provide consumers with some new and different things.
Gerard heanue, retired managing director, UK, Heidelberg
At the time of my retirement, my three wishes for the printing industry are: the printing industry should be recognized, better publicized to the public, and printers and suppliers should increase investment in young people and training.
Dr. Thomas Baumgartner, general manager and head of self adhesive materials
We see that for more and more direct customers, label printers and label users, sustainable development is not a fad, but a basic attitude. The plan includes a comprehensive ban on all kinds of plastic products and a substantial increase in the proportion of recycled products. These two topics will definitely affect our industry in 2019 and beyond, and cause a lot of discussion. In this context, the bottomless paper label will play an increasingly important role in the future market. By eliminating the backing, these labels can be used without leaving any residual material. However, traditional tags have great potential to be explored. Many small improvements can be accumulated into great achievements.
